Book marketing and promotion for newly released and self published books can be challenging. Especially since over 250, 000 titles are put into print each year! In order for an author to be both successful and cost-effective, a successful book marketing campaign needs to be specifically tailored for that genre and the book's target audience.
EDC Creations and the Sankofa Literary Society offers book promotion services that are affordable, yet innovative. We go the extra mile to provide unique and first-class promotions. All of our literary services are strategically designed for each author, in order to maximize each author´s marketing budget and to gain mass exposure. EDC Creations believes that every dollar you spend on book promotions should be specifically targeted to potential buyers who have already expressed a valid interest in the genre you chose for your book.
The book marketing and promotion services listed below harness the power of the Internet, representing the best, most cost-effective ways to get your book in front of the individuals that matter: booksellers, book marketing vendors, and readers. Email Ella for samples. (Click the bold orange titles below for more information about each of the services we have to offer).
Virtual Book Marketing and Promotions Options
Note: all banner promotions require the author to have their own pre-made banners; if you do not have a banner pre-made, we charge an additonal $50.00 to make banners.
Sell Sheet Promotion: We will create a sell sheet containing all the requisite information for your book, designed for bookstores and wholesalers. Every book needs a "one sheeter" that can be emailed, mailed, or faxed at a moment´s notice. When a book reviewer or bookseller wants to know more about a title, they turn to the sell sheet. Who is the author? How many pages are in the book? What´s the selling price? Do you have a one page sheet that shows your book cover and contains all important information, including distributors, binding, publication date, etc.? Our professionally designed sell sheet will help you sell and promote your book. We make sure that it includes all the information, industry leaders will want to know. After the creation of your sell sheet, we post it here, on the Sankofa Literary Society, as an electronic version to link to for social networking. We also showcase it in our weekly newsletter. Our sell sheets provide the author with a superior presentation of their book--$99.00 [ Buy Now ]
Professional Press Kit: To assist in the promotion of your book, we will create all of the materials required of a professional press kit and send them to you in both printed and electronic form.
You´ve written your book, but now you need to get the word out. Our professionally developed press kit gives you the tools you need. Whenever you want to promote your book to reviewers, newspapers, websites, or other media, you´ll need printed materials. If you are willing to do the leg work of contacting the media yourself, this kit is a great way to get started. Our Director of Book Publicity personally reviews your book to create a customized, eye-catching press release, author bio, and sell sheet. Your presskit is used to open alot of doors--$125.00 [ Buy Now ]
After the creation of your presskit, we post it here on the Sankofa Literary Society as an electronic version to link to for social networking. We also showcase it in our weekly newsletter.
Author Internet Radio Tour: Our Directory of Book Publicity develops a specific list of radio programs whose producers are looking for books like yours to discuss on the air. We then pitch your book to them and set up interviews for you. Our Internet Radio Tour program provides authors the chance to conduct interviews at radio stations across the U.S. without leaving their homes or offices. The first interview you have is with our Directory of Book Publicity, Ella Curry, who will get a feel for you, your book, and your overall goals. Once we have identified which radio programs to target, our publicist creates a radio-specific pitch letter, sends it and a copy of your book. Then she follows up with the show producers and begin scheduling interviews for you, by phone. Expose your book to thousands of readers by purchasing the Mini- Radio Tour----$125.00 [ Buy Now ]
MySpace OR Wordpress Blog Set-Up: Ella Curry will help you set-up a blog or MySpace page with a blog that creates a regularly updated online avenue for promoting you and your book. She will also put your new blog in "feeders" that will push your information out to the world. Blogging is a great way to connect with your readers and get their feedback about your book. Just as important as keeping in touch with your readers is that search engines love blogs, especially blogs that are updated often. Active blogs rank well in the search engines. Spending a couple of hours a week posting on your blog will help people find you and your book, increasing your sales and maximizing your viral marketing. Ella will set up the new blog to showcase you and the book, with links to your book website or bookseller pages.
Ella and EDC Creations staff members will set up your blog, create the template, enter your personal profile and book information, upload your book cover, and coach you on how to use your new communication center. If you have questions on posting, changing the blog, or anything else, we will be there to help. Get started reaching your fans today ----$125.00 [ Buy Now ]
We set up "pinging services" to notify the search engines every time you update your blog.
We offer one 30-min. phone consultation per week to get you comfortable with your blog.
We stick with you for 30-days, to make sure you have the hang of it and to help promote the blog.
Creating Your Viral Marketing Campaign on Social Networking Sites
Allow our social networking team to create a plan that generates a buzz about your book on one or all of the following sites:
- MySpace.com Friendster.com
- Facebook.com Shelfari.com
- 360.Yahoo.com LiveJournal.com
- Gather.com ShoutLife.com
- Ning.com
iZania.com
- AuthorsDen.com 50+ more to choose from
Create a Buzz For Your Book
Social networking websites are one of the fastest growing areas on the Internet. Sites like YouTube, BookLovers Cafe, SLS Bookclub Center, Myspace, CareFirst, ShoutLife, Facebook and many others, are designed so people of like interests can catch up with authors, classmates, business owners, and friends to post pictures, and talk about their lives and experiences. Most people on these sites list their favorite types of music, movies, e-books, books, artist, you name it!
Successful book promotion, on social networking sites is most effective when you get people talking about your book, which is done by first cultivating a relationship with the members, and only then subtly pitching your book. The pages you create on these sites can be found by people searching the Internet. So a presence on two or more of these social networking sites will continue to drive potential buyers of your book, to a page containing links to your book seller's page. Not every social networking site is right for every book, so we analyze which social networking site(s) will work best for your book.
We will build custom profiles for the authors that best showcase your work. These profiles are like electronic presskits on social networks--3 for $75.00; 7 for $150.00 [ Buy Now ]
****Monthly maintenance packages available where we continue building your friends list, running promotions for your book, etc. for an additional $50.00 per month per 3 sites.
EDC Website Exposure Program: This program is great way to jumpstart traffic to your book´s website with a constant stream of visitors and write-ups in 8-15 popular blogs whose audience are potential readers of your book. We will negotiate with 15 well-read, popular blogs to feature your book. This is important because you will have 8-15 important incoming links to your website (which will help the search engines rank your site higher in addition to sending your site visitors from the blogs).
Book Publicity Setup: get a customized book publicity campaign, complete with professionally drafted press release and media contacts who cover books like yours. We establish your publicity campaign timeline and create a book marketing plan for the author.
Community Outreach Sessions: is a great way to begin driving thousands of visitors to your book´s website. We will host your contests, to drive readers to the site, from Black Authors Network Radio Show. We also hold chat sessions with bookclubs to drive them to the site. This addition to the web exposure program is designed get your website listed well in the major search engines and online directories and drive immediate traffic to your book´s site.
Plus, we guarantee that at least 3,000+ unique visitors will visit your website (repeat visits by the same person aren´t counted). They will be directed from websites that are in general interest categories associated with your book (e.g. if your book is on relationship topics, the visitors will be coming from business related websites). This 60-day campaign costs $699.00 [ Buy Now ]
Our personal coaching sessions provides detailed outlines of our marketing strategy with your personal publicist for the entire two months. Our years of online and books sales experience gives us a long list of important sites to promote your book . Your book will be featured on at least 6 of EDC Creations Network sites!
EDC Creations Full Book Publicity Campaign: Your personal book publicist creates a customized book publicity campaign, marketing plan, and marketing budget for your book, targeting the right media venues. This includes a full press kit, initial contact with 150 media outlets, follow-up, and setting up interviews and establishing 10-25 booksignings online and offline. This package covers everything an author would need for their new book campaign. Includes a website, publicist, social network creations, personal book coaching, and so much more! We work with you from the time the book goes to print until it reaches the top!
Your Own Personal Book Publicist -- 90 days
Let an experienced Internet book publicist draft, create, and run your book publicity campaign. Our Director of Book Publicity, Ella Curry, has worked for some of the most prestigious authors and companies running highly successful campaigns on everything from self-published debut novels to celebrity bestsellers to highly admired poetry selections.
Your personal book publicist will work with you to create a unique, high-quality book publicity campaign, targeting the right media venues and audiences to guarantee that your book gets the attention it deserves. Ella will hold weekly coaching sessions with you to develop your brand, brand statements, and to create the image you want to world to remember. Each personal coaching session comes with "to-do lists" that keeps the author grounded and focused.
Most publicity campaigns cost astronomical amounts. At EDC Creations, we believe everyone deserves access to affordable book publicity coverage. We also believe in flexibility and virtual campaigns to reach millions of potential readers. If you have a particular angle you’d like us to use, or a specific audience or community you’d like us to reach (religious, academic, Hispanic, etc), let us know. We want to work with you for your success and to inform the readers of your talents.
Your full book publicity campaign is for 90-days and it covers a gamut of marketing, promotions, and PR services. We will follow up with the author for 6-months afterwards to make sure the campaign is still running fabulously! You will be a industry favorite by the time the campaign ends. You have access to at least 10 premium services from EDC Creations. Email Ella today for a free 30 minute consultation to get started. The starting price is $2,800.00+.
We offer the following services:
An initial consultation with your own book publicist (who has read and studied your book) to discuss the best tactics and goals for you, and to explain in detail the process of a true book publicity campaign. A professionally designed comprehensive press kit, including: press release, pitch letters created specifically for review and broadcast, and supplementary materials.
A Book Marketing Plan, Publicity Timeline, A comprehensive list of media contacts, chosen specifically for your book and goals, are provided-- including: national and important regional print, television, radio, and online sources.
Your own personal book publicist, dedicated to your success, expertly pitching you to each contact, scheduling interviews, and handling continuous follow up throughout the campaign.
For more information about our full 90-day book publicity campaign, contact our Directory of Book Publicity, Ella Curry, by emailing your questions here.
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Available in major bookstores
Sankofa Literary Society
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< The Black Authors Network is now accepting authors and poets to our show. Email Ella at: ellacurry@edc-creations.com to schedule your interview today!
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